• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

Dossier.org

Market Intelligence

  • Sponsored Post
    • Make a Contribution
  • Market Dossier
  • Domain Dossier
  • About
  • Contact

iSpot Acquires Ace Metrix

January 14, 2021 By admin Leave a Comment

Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time

iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV and CTV advertising investments.

The two companies have each built successful brand-direct businesses on their reputations as fast, accurate and actionable measurement platforms that utilize real-time ad detection at scale to gather the insights brands need to succeed in the fast-evolving TV industry. Through the acquisition of Ace, iSpot now has annual contracts with 500+ brands — including more than 50% of the Ad Age 100 and 96% of America’s TV networks — furthering its position as the always-on measurement platform of record for both programmers and advertisers.

iSpot, which is known for its ability to measure the reach, conversion rates and lift across TV and streaming TV for every second of advertising, will integrate Ace’s infrastructure and technologies of creative assessment to inform the planning, buying and brand impact of TV advertising. Ace Metrix, which gathers consumer sentiments before and immediately after an ad first airs, brings to iSpot a sophisticated measurement system for determining what resonates about ad creative and why. Ace’s measurements include brand recall, purchase intent, likeability, and groundbreaking NLP (neuro-linguistic programming) emotion measurement.

“We know that brands invest in TV and video advertising to drive sales and lasting brand equity with audiences, often in the same campaign and creatives,” says Sean Muller, CEO and founder of iSpot.tv. “This acquisition represents an industry-first solution for measuring both business outcomes and brand impact together and in real time. We are excited to bring Ace into the iSpot family because our joint technologies and expertise empower brands to make better, faster and more confident decisions.”

iSpot will immediately work to integrate Ace Metrix technology and operations into its own. Ace CEO Peter Daboll will be joining the iSpot executive team as Chief Strategy Officer. The company joins iSpot as a profitable enterprise SaaS business. “The integration of Ace into the iSpot ecosystem creates an ad measurement machine unlike anything out there today, ” says Daboll. “We share so much DNA — from being the first real-time companies to disrupt TV advertising, to our always-on approach to measurement at scale, to our deep, long-lasting brand partnerships. This deal creates a one-of-a-kind opportunity for cohesive ad measurement at all stages of the advertising life cycle.”

“Coldwell Banker has trusted Ace Metrix’s creative assessment solutions for critical data-driven decision making,” says Victoria Keichinger, the company’s VP Brand Marketing. “We’re very excited about the bundled approach under iSpot as it will offer the marketplace an objective and subjective way to measure media and ad creative in one powerful platform.”

iSpot will retain the Ace Metrix headquarters in Los Angeles, California, adding to iSpot’s significant presence in the Seattle area (Bellevue) and New York City, as well as other cities across the U.S. where iSpot maintains satellite offices. Ace’s 45 employees will join iSpot, bringing the total organization to 240 people.

About iSpot
iSpot.tv is the market leader in real-time cross-platform TV ad measurement and attribution. The company’s always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments.

iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD and streaming environments. iSpot’s Ace Metrix product measures brand perceptions for TV and video creatives using rapid qualitative panels, and its market-leading attribution solution enables advertisers and TV networks to plan, optimize and transact on business outcomes.

The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for both networks and brands. Founded in Bellevue, Washington in 2013, iSpot has offices in major cities across America.

Related

Filed Under: Briefing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Analysis

Media Analysis Digest, Issue #641151003
Small Business: Access to Capital and Job Creation
CSCMP 2022 State of Logistics Report Indicates that Supply Chains Are Seeking to Get Back in Sync Amidst Rising Costs
New Report Finds Only 37% of Organizations Have the Skills and Technology to Keep Pace With Digital Projects
Global Report: 45% of People Have Not Felt True Happiness for More Than Two Years
Global, domestic impediments will slow down economy, but no recession yet
Quantum Computing Set to Transform Multiple Industries, Create Up to $850 Billion in Annual Value by 2040, Latest Estimates Show

Press Media Release

FedEx to Ship First Wave of Moderna COVID-19 Vaccines Across the United States
Mkt Dev 2022
Boeing to Highlight Sustainability, Technology and Partnerships at Singapore Airshow 2022
Pfizer COVID-19 Vaccination Arriving in Tennessee, Next Steps Announced
Would you pay to win a prize? Sweepstakes scams cost victims more during pandemic
630 Steelworkers Are on Strike At Glencore’s Raglan Mine
NASA to Discuss Status of Artemis I Moon Mission

Secondary Sidebar

Opinion

Restricted exports account for 10% of calories on the global market
Markets never saw Le Pen win as remotely likely
Major Western corporations have either withdrawn or suspended business with Russia
Chinese drone-maker DJI has halted all business activities in Russia
Ukraine: anyone looking to take up arms against Russian forces to enlist

Calendarial

Connect London 2022, June 16, 2022
Women in Manufacturing (WiM) West Regional Conference, March 7-8, 2022
Headless Commerce Summit on 23 – 24 May 2022, London
Benzinga’s Cannabis Capital Conference, September 13-14 2022, Chicago
“Data 3.0 for Web 3.0” conference at the Ritz-Carlton, Coconut Grove in Miami from March 14-16, 2022

Footer

Recent Posts

  • There is a progress in discussions on a potential price cap on Russian oil
  • In 2019 98.9% of EU businesses forming part of the non-financial business economy were micro or small enterprises
  • Microvast Joins Russell 3000® Index
  • EVgo Added to Russell 3000® and Russell 2000® Indexes
  • These techniques boost the effectiveness and efficiency of interactions
  • Orpheus, by McKinsey, named global leader in procurement analytics by industry analysts, attaining top spot in Spend Matters reviews
  • McDonald’s: a real estate firm dressed up as a fast food chain
  • Global cross-border activity to grow 5.6% through 2026
  • Is another housing crash on the horizon?
  • DFIN Report Predicts Strong M&A Activity in 2022

Media Partners

  • Briefly
  • OPINT
  • VPNW
  • S3H
  • Domain Aftermarkets
  • App Coding
  • API Coding
  • Pixel Effect
  • Blockchaining

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Exclusive
  • Opinion
  • OSINT
  • Domain Name for Business
  • Analysis
  • Digital market
  • Calendarial

Copyright © 2013 Dossier.org

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT