WideOrbit has launched WO Cloud Analytics, a new cloud-based business intelligence solution that enables media companies to use traffic, sales and billing data to take action on pricing, inventory and financial risk.
WO Analytics Cloud can help media companies improve profitability, increase the accuracy of reports and forecasts, and reduce costs and financial risks. It builds on the foundation of WideOrbit’s flagship business intelligence software WO Analytics Enterprise, which is used by companies like Entravision and Townsquare Media to optimize inventory usage, improve sales team performance, and support change management initiatives.
Regardless of their experience with business intelligence, WO Analytics Cloud’s standard features makes it simple for any media company to get started, including powerful dashboards, automatic traffic data integration, and mobile device access. Sales and finance teams can easily identify opportunities and catch problems early by reducing make-goods, improving pricing strategy, managing oversell, and exposing lost revenue.
WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency.
WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at wideorbit.com.
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